Nichefire raises new funds to help companies better decode social, cultural trends
A Covington-based tech startup that counts Walmart as one of its biggest customers has raised new capital amid an ongoing business pivot that’s picking up steam.
Nichefire, which is building an artificial intelligence-powered platform to help companies understand and predict the impact of emerging cultural trends, closed a pre-seed round in July with participation from Indianapolis- and Cincinnati-based Allos Ventures; Keyhorse Capital, an early-stage venture capital firm that invests in Kentucky companies; and Bluegrass Angels, a Lexington-based angel investing group.